dcsimg
Main » TERM » Q »

TQM - The Quant Method

The Quant Method (TQM) is a behavioral marketing strategy that aims to create chemistry between clients and their customers and influence people through their personality type. Ecommerce and business owners use The Quant Method as a way to build trust and break down a consumer's resistance to buy.

How Does The Quant Method Work?

Businesses can learn what personality types customers are and then tailor communications to build trust and break down a consumer's resistance to buy. Using TQM surveys prospect and customer lists with a brief series of questions and use proprietary technology to identify their personality types so you can optimize sales messages to target each type of customer.

The Four TQM Personality Types

According to TQM there are four main types of personalities. Each type thinks and feels differently and each type processes information differently, especially when making a buying decision.

  • Thinker:The Thinker likes facts, details, proven examples and is highly organized.
  • Mastermind:Masterminds are characterized by a more assertive approach to business. They tend to be fast-paced, results-oriented and get right to the point.
  • Olympian:The Olympian personality type is characterized by an expressive, aggressive approach to business, and aspires to great heights because everything is possible.
  • Diplomats:Diplomats are friendly, compassionate, "feeling" people that desire to contribute goodness to the lives of others. 

The Quant Method For Ecommerce Business

The Quant Method is especially useful when you have a longer, ongoing relationship with a client. For online retail sites, knowing more about personality types can help you to provide content in your marketing messages that will appeal to the four different types of consumers. Once you determine the personality types of customers, for example, you can then optimize email marketing messages and your website to include specific landing pages that appeal to the four different personality types to increase conversion rates.










LATEST ARTICLES
Top Cloud Computing Facts

The following facts and statistics capture the changing landscape of cloud computing and how service providers and customers are keeping up with... Read More »

SEO Dictionary

From keyword analysis to backlinks and Google search engine algorithm updates, our search engine optimization glossary lists 85 SEO terms you need... Read More »

Texting & Chat Abbreviations

From A3 to ZZZ this guide lists 1,500 text message and online chat abbreviations to help you translate and understand today's texting lingo. Read More »

STUDY GUIDES
Java Basics, Part 1

Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »

Java Basics, Part 2

This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »

Network Fundamentals Study Guide

Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »