coupon code (promo code)
In e-commerce and online shopping a coupon code, or promo code, is a computer-generated code, consisting of letters or numbers that consumers can enter into a promotional box on a site's shopping cart (or checkout page) to obtain a discount on their purchase.
Types of Online Discount Codes
Most coupon codes offer discounts for online purchases such as a fixed discount, a percentage off the entire purchase, free shipping or other discount as advertised by the merchant. There are as number of phrases used to mean coupon code, including the following: promotional or promo code, discount code, offer code, gift code, digital coupon and similar variations.
Why Merchants Offer Discount Codes
Online merchants offer coupon codes as an incentive to shoppers to purchase from their website. Many online merchants do not offer the coupon code directly on the website you shop from, but instead will place the codes within affiliate programs or offer member-only promotional codes in email newsletters or retail blog posts. Some retail stores will include online order coupon codes in print advertising and other forms of business literature.
Coupon Code Sites
In addition to finding coupon codes offered directly by an online merchant, there are a number of websites that track new coupon offers from merchants worldwide, such as Coupons.com, Coupon Cabin or RetailMeNot. These sites typically aggregate thousands of current, online shopping promotion codes in one place.
Some sites provide the codes for shoppers to copy and paste into the merchant's shopping cart, while others require you to click an affiliate link (usually a referral code link) from the coupon site to the retail site and have the discount code applied automatically.
Image: Example Coupon Discount Codes as displayed on RetailMeNot.com.
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...
Stay up to date on the latest developments in Internet terminology with a free newsletter from Webopedia. Join to subscribe now.
The following coding and IT boot camp facts and statistics provide an introduction to the changing trends in education and training programs. Read More »Top Cloud Computing Facts
The following facts and statistics capture the changing landscape of cloud computing and how service providers and customers are keeping up with... Read More »Texting & Chat Abbreviations
From A3 to ZZZ this guide lists 1,500 text message and online chat abbreviations to help you translate and understand today's texting lingo. Read More »
Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »Java Basics, Part 2
This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »Network Fundamentals Study Guide
Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »