dcsimg
Main » TERM » C »

clickbait

Clickbait Headline example

Clickbait, also written as click bait, is online content that uses sensationalized headlines and text descriptions to tempt a person into clicking to view the original web article at the source publication. Clickbait tends to spread quickly through social media and sharing sites, such as Facebook and Twitter.

Clickbait is Revenue

Each click through and view of the source article typically generates advertisement-based revenue for the publication. The more clicks an article receives, the more revenue earned. For this reason, clickbait is designed to attract a large number of readers and rarely uses quality guidelines and researched sources. Some clickbait articles will use a large number of images or video clips spread over multiple pages to further increase the number of clicks by the user. Each page in the clickbait will contain multiple advertisements.

Clickbait Headlines and Content

The headline of a clickbait article is the most important element. Clickbait headlines are often written to manipulate feelings or grab attention. For example, the headline may raise emotions of anger ("You'll be outraged at what happened to this little girl"). Other types of clickbait are cleverly designed to make people curious ("This man found a sealed envelope. You won't believe what was inside!").

Often, the clickbait headline and content is of a sensational, provocative or controversial nature. These types of headlines, along with eye-catching images and social media sharing and commenting are all common elements of clickbait.

Clickbait Examples (Facebook search)

Example Clickbait Headline and Photo

Click Bait Headline










LATEST ARTICLES
Top Cloud Computing Facts

The following facts and statistics capture the changing landscape of cloud computing and how service providers and customers are keeping up with... Read More »

SEO Dictionary

From keyword analysis to backlinks and Google search engine algorithm updates, our search engine optimization glossary lists 85 SEO terms you need... Read More »

Texting & Chat Abbreviations

From A3 to ZZZ this guide lists 1,500 text message and online chat abbreviations to help you translate and understand today's texting lingo. Read More »

STUDY GUIDES
Java Basics, Part 1

Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »

Java Basics, Part 2

This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »

Network Fundamentals Study Guide

Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »