A portmanteau of “malicious advertising,” malvertising has become more problematic in recent years, as newer forms of malvertising can infect computers and mobile devices without any action taken on part of the user – in other words, without the user even needing to click on the malware-laden ad.
The Payload and High Costs Associated with Malvertising
Malvertising code can secretly run on your computer, deliver malware payloads, and execute the payload before you or your security software has a chance to identify and prevent it from happening. And malvertising creators have started scanning their products before releasing them into the wild to make sure that they aren't readily picked up by antivirus software.
The payload of malvertising can range from loading ransomware onto a computer to injecting keystroke-monitoring spyware to any range of activities that interfere with or disrupt the proper functioning of a computer, mobile device or network.
A joint report published in late 2015 by the Interactive Advertising Bureau (IAB) and Ernst & Young has estimated the digital industry loses approximately $1.1 billion a year to malvertising.
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
Webopedia's student apps roundup will help you to better organize your class schedule and stay on top of assignments and homework. Read More »List of Free Shorten URL Services
A URL shortener is a way to make a long Web address shorter. Try this list of free services. Read More »Top 10 Tech Terms of 2015
The most popular Webopedia definitions of 2015. Read More »
Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »Java Basics, Part 2
This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »The 7 Layers of the OSI Model
The Open System Interconnection (OSI) model defines a networking framework to implement protocols in seven layers. Use this handy guide to compare... Read More »