Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » G »

geo-fence

Geo-fencing, or geofencing, is a term that refers to software tools or applications that utilize global positioning systems (GPS) or radio frequency identification (RFID) to establish a virtual perimeter or barrier around a physical geographical area.

Geo-fence apps and tools monitor when mobile devices or other physical objects enter or exit an established geo-fenced area and provide administrators with alerts when there’s a change in status for a device. These alerts can take the form of text messages, e-mail notifications, phone calls or similar means of communication.

Popular Uses for Geo-Fencing

Geo-fencing is frequently deployed by companies to monitor and restrict the use of mobile devices beyond a geo-fenced perimeter. Another popular geo-fencing use is by advertisers to serve customized advertising content to potential or existing customers based on their current location and proximity to nearby retail locations.

Geo-fenced ads often provide higher conversion rates for companies as a result of being tied to a user’s location as well as taking into account in many cases their personal shopping history and preferences.







TECH RESOURCES FROM OUR PARTNERS
LATEST ARTICLES
8 Agenda Apps to Help Students Stay Organized

Webopedia's student apps roundup will help you to better organize your class schedule and stay on top of assignments and homework. Read More »

20 Ways to Shorten a URL

If you need to shorten a long URL try this list of 20 free online redirection services. Read More »

Top 10 Tech Terms of 2015

The most popular Webopedia definitions of 2015. Read More »

STUDY GUIDES
Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »

Network Fundamentals Study Guide

Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »

The Five Generations of Computers

Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »