Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » E »

email list segmentation

Email list segmentation is an email marketing technique where you segment (or split) your subscriber list, based on any number of conditions. It is a technique used by businesses and marketers to send relevant communications to specific people in an email marketing list.

Why Segment Your Email List?

The point of segmented email campaigns is to drive response to your email marketing messages by sending relevant and targeted messages to specific people in the list. You can split the list on any number of conditions, such as purchase history, age, geographic location, or previous email campaign interactions to create relevant messages that will engage the list member.

An Example of Email List Splitting

One example of when you might choose to split your email list is when a retail store plans a special local in-store sale that is not carried over to the online store. Here, you would want to segment your email marketing list by geographic location and send the marketing message to subscribers who live in the general area and avoid sending the message to your online-only shoppers would not be interested in the promotion.

8 Agenda Apps to Help Students Stay Organized

Webopedia's student apps roundup will help you to better organize your class schedule and stay on top of assignments and homework. Read More »

List of Free Shorten URL Services

A URL shortener is a way to make a long Web address shorter. Try this list of free services. Read More »

Top 10 Tech Terms of 2015

The most popular Webopedia definitions of 2015. Read More »

Java Basics, Part 1

Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »

Java Basics, Part 2

This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »

The 7 Layers of the OSI Model

The Open System Interconnection (OSI) model defines a networking framework to implement protocols in seven layers. Use this handy guide to compare... Read More »