How to Use QR Codes for Online Marketing
QR Codes are popular marketing tool because the barcode can store phone numbers, addresses and URLs.
QR Codes are popular marketing tool because the barcode can store phone numbers, addresses and URLs. With a camera-enabled smartphone, users can scan the QR Code which has been coded to do things like display text, provide contact data or even open a webpage in the browser on the smartphone.
Designing a QR Barcode for Online Marketing
The barcode you create is coded to do things like display text, provide contact data or even open a webpage in the browser on the smartphone. The QR Code specification outlines data types, or services for this information. By using the standards it ensures QR Code software can correctly read the barcode. Some examples of data types include:
- URL: (HTTP) encode the text of URL in the barcode
- Email address: (MAILTO) encode an e-mail address
- Telephone numbers: (TEL) encode a telephone number with digits
- SMS: (SMS) encode an SMS shortcode or number
After creating a barcode, you can copy and paste HTML code to embed the QR Code on your website or save the image to include on printed materials and display online. It is a quick process and it's a convenient way for customers to access your website or details about your company, using a smartphone.
For online marketers, the good news is that creating and using QR Codes is an easy task, especially when using a free online code generator. You'll simply specify one of the a data types listed above and click a "generate" button to obtain the barcode image.
With simple-to-understand options and online services that will take you through instant code generation it only takes a minute to specify what text, web address or other information to embed in the barcode.
QR Codes can be printed and displayed anywhere a mobile phone user might scan the code: in magazines and print ads, or you can even use them online to provide access to social profiles or product details that customers can save to their smartphone. Some online marketers map the QR code to a specific webpage within your site, such as your email list opt-in page.
10 Free Online QR Code Generators to Try
1. Delivr QR Code Generator
4. Online QR Lab
5. QR Stuff
6. Qurify QR Codes
7. Scan QR Code Generator
8. The QR Code Generator
9. Unitag QR Code Generator
10. ZXing Project QR Code Generator
The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »How to Create a Desktop Shortcut to a Website
This Webopedia guide will show you how to create a desktop shortcut to a website using Firefox, Chrome or Internet Explorer (IE). Read More »Flash Data Storage Vendor Trends
Although it is almost impossible to keep up with the pace of ongoing product releases, here are three recent highlights in the flash data storage... Read More »
- Watch Datamation's editor James Maguire moderate roundtable discussions with tech experts from companies such as Accenture, Dell, Blue Jeans Network, Microsoft and more »
Experts believe that Apple Pay and other competitive payment systems will be far more secure than cards, even cards equipped with EMV chips. Read More »Internet of Things Shaping IT's Future
To make the IoT both work and pay off, IT is juggling upgrading and building app-centric networks, mapping out new data center architectures and... Read More »What You Don't Read Can Hurt You
Does this sound familiar? An online service promises to help your small business cut costs, increase productivity, make your coffee and walk your... Read More »