How to Use QR Codes for Online Marketing
QR Codes are popular marketing tool because the barcode can store phone numbers, addresses and URLs.
QR Codes are popular marketing tool because the barcode can store phone numbers, addresses and URLs. With a camera-enabled smartphone, users can scan the QR Code which has been coded to do things like display text, provide contact data or even open a webpage in the browser on the smartphone.
Designing a QR Barcode for Online Marketing
The barcode you create is coded to do things like display text, provide contact data or even open a webpage in the browser on the smartphone. The QR Code specification outlines data types, or services for this information. By using the standards it ensures QR Code software can correctly read the barcode. Some examples of data types include:
- URL: (HTTP) encode the text of URL in the barcode
- Email address: (MAILTO) encode an e-mail address
- Telephone numbers: (TEL) encode a telephone number with digits
- SMS: (SMS) encode an SMS shortcode or number
After creating a barcode, you can copy and paste HTML code to embed the QR Code on your website or save the image to include on printed materials and display online. It is a quick process and it's a convenient way for customers to access your website or details about your company, using a smartphone.
For online marketers, the good news is that creating and using QR Codes is an easy task, especially when using a free online code generator. You'll simply specify one of the a data types listed above and click a "generate" button to obtain the barcode image.
With simple-to-understand options and online services that will take you through instant code generation it only takes a minute to specify what text, web address or other information to embed in the barcode.
QR Codes can be printed and displayed anywhere a mobile phone user might scan the code: in magazines and print ads, or you can even use them online to provide access to social profiles or product details that customers can save to their smartphone. Some online marketers map the QR code to a specific webpage within your site, such as your email list opt-in page.
10 Free Online QR Code Generators to Try
1. Delivr QR Code Generator
4. Online QR Lab
5. QR Stuff
6. Qurify QR Codes
7. Scan QR Code Generator
8. The QR Code Generator
9. Unitag QR Code Generator
10. ZXing Project QR Code Generator
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
Webopedia's student apps roundup will help you to better organize your class schedule and stay on top of assignments and homework. Read More »20 Ways to Shorten a URL
If you need to shorten a long URL try this list of 20 free online redirection services. Read More »Top 10 Tech Terms of 2015
The most popular Webopedia definitions of 2015. Read More »
This Webopedia study guide describes the different parts of a computer system and their relations. Read More »Network Fundamentals Study Guide
Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »The Five Generations of Computers
Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »