5 Easy Editorial SEO Tips to Boost Traffic

Organic search is highly competitive. The higher a website naturally ranks in organic search results, the greater the chance of converting search users to website visitors and boosting your website traffic. The following search engine optimization (SEO) tricks are designed to help you land better organic search positions and increase traffic. Let's get started with title tags and keyword usage.

Title tags are often displayed in snippets of the search engine results page (SERP) and when you create social links to the article – for example when you link your content in Facebook Posts. Use your keyword in the title tag and be sure to place it close to the beginning of the tag for best results. It carries more weight with the search engines and it helps users clearly see just how closely related your page is to their actual search query.

Not to be confused with the Page Title in the previous slide, your article title (or headline) is another place where it is important to use your keyword. Wrapped in the H1 tag, the article title is the most emphasized text on the page. It is shown in a larger font, it is the first text that users see when they load your page from search results. This H1 HTML tag is an important part of on-page article optimization.