When tracking the amount of traffic on a Web site, it refers to a person who visits a Web site...
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Based on ANSI X4.13, the LUHN formula (also known as the modulus 10, or mod 10, algorithm) is used to...
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Internet Open Trading Protocol is an IETFspecification which defines a way to create a trading environment that is more reliable...
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Short for cost-per-click, an Internet marketing formula used to price online advertisements. Advertisers will pay Internet publishers based on the...
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Click-and-mortar describes a store that exists online and in the physical world. Barnes and Noble is an example of a...
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A shopping cart is a piece of software that acts as an online store’s catalog and ordering process. Typically, a...
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Developed at the Information Sciences Institute of the University of Southern California. Registered users may write checks to other registered...
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Short for commerce XML, a set of document type definitions for the XML specification. cXML works as a meta-languagethat defines...
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Web software that runs some of the main functions of an onlinestorefront such as product display, online ordering, and inventory...
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A companion application, developed in the Fall of 1997 by San Francisco based software development firm Streamix Corp. as a...
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Used in search engines, an advertisement displayed on the results page of a search, specific to the searched term. Also...
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In Web analytics and advertising, click-through is the process of a visitor clicking on a web advertisement and going to...
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