The term used to describe the evolution of the Web as an extension of Web 2.0. This definition of Web 3.0 is the popular view held by Tim O’Reilly. In contrast, Nova Spivack defines Web 3.0 as connective intelligence; connecting data, concepts, applications and ultimately people. While some call the The Semantic Web ‘Web 3.0’, Spivack’s opinion is that The Semantic Web is just one of several converging technologies and trends that will define Web 3.0.