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Definitions

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Jenna Phipps
Apptivo offers web-based and mobile applications for sales, marketing, product, and service teams. Although it’s mainly known as a CRM...
Jenna Phipps
Brenna Miles
Mailchimp is a popular marketing automation platform and email marketing service. While Mailchimp began as an email marketing tool in...
Brenna Miles
Amanda Scheldt
Digital marketing agencies are businesses that provide marketing services to clients across digital mediums like social media and websites. These...
Amanda Scheldt
Ali Azhar
Continuous delivery (CD) is a repeatable and automated process used in software development to expedite the launch of modified or...
Ali Azhar
Ali Azhar
Continuous integration (CI) is a software development practice used by DevOps teams to regularly or continuously update code into a...
Ali Azhar
Alice Musyoka
MOFU, or Middle of the Funnel, is a content marketing term that describes the second stage in the marketing funnel...
Alice Musyoka
The Cisco Certified Network Professional (CCNP) Certification enables networking professionals to prove their skills and knowledge in enterprise networking solutions....
Siji Roy
Siji Roy
Gated content is a type of marketing content that is significant to the B2B industry, as it can generate potential...
Siji Roy
Ali Azhar
Sentiment analysis—an audience analysis method that relies on text analysis, natural language processing (NLP), and other data mining methods—is increasingly...
Ali Azhar
Aminu Abdullahi
A product manager is someone involved in all areas of production, including setting strategies; developing products; and working with relevant...
Aminu Abdullahi
Aminu Abdullahi
Companies looking for a business process management or customer relationship management (CRM) tool may wonder if Kintone is the right...
Aminu Abdullahi
Ali Azhar
Geotargeting is a method of delivering data or content to users based on their geographic locations. Depending on the application...
Ali Azhar