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HighLevel is a sales and marketing customer relationship management (CRM) solution designed by the company HighLevel. Because it’s uniquely designed for marketing agencies, HighLevel CRM helps businesses not only manage their relationships with customers but also design marketing websites and build connections with agency clients.
HighLevel CRM is designed specifically for agencies and marketers. HighLevel is a white-label marketing solution, so its content is available to agencies to use and brand as their own. HighLevel also helps agencies connect with other agency owners to learn from them and continue developing their business.
HighLevel offers a wide range of solutions to sales and marketing teams at agencies: the solution set includes calendar features and lead capture forms, but it also allows agencies to customize apps and design entire websites and landing pages, too.
Most organizations need CRM software to handle their relationships with leads and to view statistics on their sales pipeline and marketing campaigns. But few tools are created with marketing agencies in mind. Because HighLevel is specifically curated for agencies, it has features that standard CRM tools don’t always provide.
Considering a CRM solution? Read the Most Important Benefits of CRM Software to see how it will benefit your business.
The HighLevel CRM offers the following features:
Also read: Advantages and Challenges of CRM Software
Many customers appreciate the HighLevel platform because it’s a solution specifically designed for marketing agencies. While some CRM tools are geared more toward sales teams, this agency-focused approach to customer management provides multiple tools for marketers, including membership course development and white label agency services.
Other noteworthy advantages of HighLevel’s CRM platform include:
If your business plans to buy a CRM tool, consider the following. What third-party integrations does the solution offer? Choose a tool that integrates with software your company already uses as much as you can. If you know you’ll need to introduce other applications to the software later on, look for a CRM solution that has a flexible API.
How much time does the CRM take to deploy and learn? If you have a smaller sales or marketing team, look for a tool that has every feature you need but won’t overwhelm your employees. If you have a large team that’s already experienced in CRM software and you can afford a bigger tool, consider a more expansive software with more features.
Does your business have any specific needs that basic CRM features wouldn’t meet? For example, if you have a team of experienced developers that wants to build apps on top of the existing platform, consider CRM solutions with an app building platform. If you want your CRM to support call center functions, choose a tool that has built-in call tracking capabilities.
Considering a CRM solution? Read the Best CRM Software & Tools to select the right one for your business.