Lead nurturing is the process of developing a business relationship with customers and guiding them toward a conversion. This begins...
Jenna Phipps
Tofu is a curd made from soybeans and used in a variety of vegetarian recipes. Alternate definitions Top-of-the-funnel (TOFU) is...
Jenna Phipps
Bottom-of-the-funnel (BOFU, or BoFu) refers to the final stage of a customer’s product consideration before they either convert or walk...
Jenna Phipps
A Gantt chart is a type of bar chart that illustrates a project schedule and shows the dependency between tasks...
Abby Braden
RACI (pronounced “RAY-SEE”) is a project management matrix used to assign roles and responsibilities for each task, milestone, or decision...
Abby Braden
A subscription is a business model in which a customer must pay a recurring price at regular intervals for access...
Abby Braden
A target audience is the intended audience defined by certain demographics and behaviors most likely to be interested in a...
Abby Braden
A dashboard is an application or graphical user interface (GUI) that provides users with quick access to information and common...
Llanor Alleyne
Version control is a tool that tracks all updates and changes to a program, system, or database. Version control software...
Jenna Phipps
Venmo is a peer-to-peer (P2P) mobile payment application available for iOS and Android users that allows for quick and simple...
Abby Braden
A marketing campaign is a strategic plan for accomplishing a company or organizational goal, including advertising on different channels, interacting...
Jenna Phipps
Red Hat is an American multinational software company that provides open source products that can be easily ordered and implemented....
Abby Braden