dcsimg
Main » TERM » S »

soft sale (soft selling)

In email marketing a soft sale means that the initial contact with a  potential customer (or first remarketing contact) uses a gentle, service-based tone. It is a clear and direct action in relation to a specific user experience.

Example of Soft Sell

Soft selling is often used on online retail when  customer abandons a shopping cart. In this example, the customer may have abandoned for any number of reasons. Instead of pushing the sale, you could inquire using a soft sale tone email message to ask if there was a technical problem you can help with. This opens the lines of communication in a non-intrusive way.










LATEST ARTICLES
Top Cloud Computing Facts

The following facts and statistics capture the changing landscape of cloud computing and how service providers and customers are keeping up with... Read More »

SEO Dictionary

From keyword analysis to backlinks and Google search engine algorithm updates, our search engine optimization glossary lists 85 SEO terms you need... Read More »

Texting & Chat Abbreviations

From A3 to ZZZ this guide lists 1,500 text message and online chat abbreviations to help you translate and understand today's texting lingo. Read More »

STUDY GUIDES
Java Basics, Part 1

Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »

Java Basics, Part 2

This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »

Network Fundamentals Study Guide

Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »