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Social Media Coordinator

A social media coordinator, also known as a social media engagement coordinator, is someone who represents a brand and maintains the brand's social media presence.

Social media coordinators are often confused with social media managers because they are similar job roles. Both jobs require research marketing trends, post of brand-focused content on the most relevant of social media platforms, and encourage engagement from audiences.

Often, coordinators work with a group of writers and content developers, such as a company's internal marketing and sales department.

Today, the upkeep of a business social media page impacts the success of the business itself. An important part of being a social media coordinator is to entice an audience by gathering content and often, you will work with bloggers and videographers to facilitate this engagement and improve social interactions between the audience and brand.

Social Media Coordinator Job Description: Duties and Responsibilities

One main goal in this job role is to increase an online presence while also improving marketing and sales efforts. To do this, coordinators must develop, implement and manage the overall social media strategy of a business. This strategy is a plan that answers the "who, what, when, where and why" for all posts published on the social media pages.

The strategy requires work with other teams, including copywriters and designers, in addition to sales, marketing, and product development teams to ensure that all posts are engaging and innovative content that aligns with the brand's voice.

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Social media coordinators must be able to create strong networks with industry professionals and social media influencers. In addition, they are to keep up to date with the best ways to reach their audience, whether that would be the very best social media practises or the latest of technologies.

Recommended Degrees, Education and Programs

To become a social media coordinator, one must be familiar with and have extensive knowledge of Facebook, Twitter, Instagram, LinkedIn and other social media platforms. A marketing degree is greatly preferred, however, any post secondary education in a similar field is typically adequate.

It is important to know how to use social media management tools such as Sprout Social, Buffer and Hootsuite. Experience with social ad platforms such as Facebook Ad Manager, as well as Adobe Creative Cloud, may be required. 

Many job listings posted online for social media coordinators look for some standard job skills, which include, but are not limited to:

  • Excellent research skills and attention to details
  • Multitasking and time-management
  • Excellent English communication skills, however a second language may be required
  • Excellent written skills
  • Team player, but still be able to work independently when the time comes
  • Leadership skills
  • Organized
  • Social networking experience

Average Social Media Coordinator Salary and Benefits

In the United States, the average salary of a Social Media Coordinator is $46,286 per year. Additional cash compensation can range between $435 and $9,037. Benefits are highly dependant on the company. Many social media coordinator job ads posted online offer a competitive salary based on experience.

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