predictive merchandisingAlso called automated merchandising or personalized product recommendations, in electronic commerce it is a search technology that integrates data and predictive analytics to generate site merchandising. While exact features of predictive merchandising services differ from vendor to vendor, there all have some common functions. Usually tracking tags are used in a merchant's e-mail and on-site that capture and analyze key information at each point in the online shopping process. Web site visitor's preferences are tracked and the system is able to analyze that data in order to automate product offers to other customers with similar behavior on the site. Other aspects of automated merchandising include cross-sell and up-sell of related products, the capability for shoppers to compare related products, and the ability to show returning customers products they previously showed an interest in.
See also searchandizing.
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
The following facts and statistics capture the changing landscape of cloud computing and how service providers and customers are keeping up with... Read More »Facts about Computer Science: Education and Jobs
The following computer science facts and statistics provide a quick introduction to the changing trends in education and related careers. Read More »Texting & Chat Abbreviations
From A3 to ZZZ this guide lists 1,500 text message and online chat abbreviations to help you translate and understand today's texting lingo. Read More »
Learn about each of the five generations of computers and major technology developments that have led to the computing devices that we use... Read More »Computer Architecture Study Guide
Computer architecture provides an introduction to system design basics for most computer science students. Read More »Network Fundamentals Study Guide
Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »