Also called automated merchandising or personalized product recommendations, in electronic commerce it is a search technology that integrates data and predictive analytics to generate site merchandising. While exact features of predictive merchandising services differ from vendor to vendor, there all have some common functions. Usually tracking tags are used in a merchant's e-mailand on-site that capture and analyze key information at each point in the online shopping process. Web site visitor's preferences are tracked and the system is able to analyze that data in order to automate product offers to other customers with similar behavior on the site. Other aspects of automated merchandising include cross-sell and up-sell of related products, the capability for shoppers to compare related products, and the ability to show returning customers products they previously showed an interest in.
See also searchandizing.
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...
Stay up to date on the latest developments in Internet terminology with a free newsletter from Webopedia. Join to subscribe now.
From A3 to ZZZ this guide lists 1,500 text message and online chat abbreviations to help you translate and understand today's texting lingo. Read More »Top Cloud Computing Facts
The following facts and statistics capture the changing landscape of cloud computing and how service providers and customers are keeping up with... Read More »
Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »Java Basics, Part 2
This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »Network Fundamentals Study Guide
Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »