Microsoft Parature is a cloud-based customer engagement solution that enterprises can deploy to provide self-service capabilities to their customers.
Examples of customer engagement capabilities provided by Microsoft Parature include self-service knowledge base portals for customers on the Web and social networks like Facebook, online chat systems for customer service and proactive sales opportunities, customer support ticketing and status monitoring, mobile customer support on a variety of traditional computing and mobile devices, social customer support and more.
Microsoft acquired Parature in January 2014, and has since pared the Parature Cloud solution with its Microsoft Dynamics CRM system to give enterprises additional ways for enhancing their customers’ experiences and brand support while also providing more flexibility for customers to connect with enterprises.
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