Mobile Application Management (MAM)
Mobile Application Management (MAM) is a term that refers to software and services used to secure, manage and distribute mobile applications used in enterprise settings on mobile devices like smartphones and tablet computers.
Mobile Application Management can apply to company-owned mobile devices as well as BYOD ("Bring Your Own Devices"). MAM solutions typically offer a variety of capabilities and services, including application delivery and software licensing, application configuration, app authorization, usage tracking and application lifecycle management (ALM).
Mobile Application Management vs. Mobile Device Management
MAM shares some characteristics with Mobile Device Management (MDM), but whereas MDM primarily involves protecting and securing mobile device use within an enterprise – as well as the use of applications on these devices – Mobile Application Management's sole focus is on securing sensitive enterprise apps and their data.
Some of the more popular Enterprise Mobile Application Management vendors today include Apperian, AirWatch, CA, Citrix, McAfee and Symantec. AirWatch and its MAM solutions were acquired by VMware in 2014.
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