Because search engines scan Web pages for the words that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results (this is only one way that search engines determine relevancy, however.)
Search engines often penalize a site if the engine discovers keyword stuffing, as this practice is considered poor netiquette, and some search engines will even ban the offending Web pages from their search results.
Various Methods of Keyword Stuffing
There are several methods of keyword stuffing. One way is to insert repeating keywords within the input type="hidden" field meta tag or the keyword tag so that the keywords are not seen by the user but are scanned by the search engine.
Another way is to make text in the body of the Web page invisible text, or hidden text, by making the text the same color as the page's background, rendering the text invisible to the user unless the user highlights the text. This method is called invisible keyword stuffing. Keyword stuffing can also be referred to as keyword loading and spamdexing.
Stay up to date on the latest developments in Internet terminology with a free newsletter from Webopedia. Join to subscribe now.
From A3 to ZZZ we list 1,559 text message and online chat abbreviations to help you translate and understand today's texting lingo. Includes Top... Read More »Huge List of Computer Certifications
Have you heard about a computer certification program but can't figure out if it's right for you? Use this handy list to help you decide. Read More »
Computer architecture provides an introduction to system design basics for most computer science students. Read More »Network Fundamentals Study Guide
Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »The Five Generations of Computers
Learn about each of the five generations of computers and major technology developments that have led to the computing devices that we use... Read More »