Google Panda is a series of on-going algorithm updates and data refreshes for the Google search engine that the company rolls out to help refine its search algorithm to improve the value of search query results for users.
The Google Panda updates specifically tweak the algorithm as part of Google's continual efforts to elevate high-quality sites and web pages to the top of the organic search results while lowering, or penalizing, the rank of lower-quality or "thin' web sites and pages, particularly those sites that display a large amount of advertising without much in terms of high-quality content.
How Does Google Panda Differ from Google Penguin and Google Hummingbird?
Google Panda is frequently confused with two other algorithm improvements from Google, Google Penguin and Google Hummingbird. Google Panda updates are focused primarily on ensuring that low quality and poor content web sites are pushed farther down the search results so that higher quality sites can receive priority exposure.
Google Penguin updates, on the other hand, target sites that utilize Black Hat SEO in an attempt to boost their search engine results. These sites breach the Google Webmaster Guidelines, and as a result, Google Penguin updates penalize these sites in the search engine's results.
While Google Panda and Penguin both serve as updates for Google's existing search algorithm engine, Google Hummingbird delivers a completely new search algorithm. Google Hummingbird seeks to improve the search engine experience for users by going beyond keyword focus and instead taking into account more of the context and surrounding content in the entire search phrase to offer a natural-language, or conversational, approach to search queries.
How Often Are Google Panda Updates Rolled Out?
The original Panda update debuted in February 2011, and at least three additional major updates have followed, with the most recent being May 2014's Panda 4.0 Update. The company also has a history of rolling out minor updates, sometimes as frequently as monthly.
The Panda updates are closely followed by the Search Engine Optimization (SEO) industry as well as companies and web developers across the world, as the Panda changes can significantly impact the amount of traffic a web site receives from natural, or organic, search results.
Google offers regular advisory updates on its blog to help provide direction to SEO companies, web developers and content providers for improving the content and design of their web sites and pages to avoid being lowered, or penalized, in the search engine results.
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
The following facts and statistics capture the changing landscape of cloud computing and how service providers and customers are keeping up with... Read More »SEO Dictionary
From keyword analysis to backlinks and Google search engine algorithm updates, our search engine optimization glossary lists 85 SEO terms you need... Read More »Texting & Chat Abbreviations
From A3 to ZZZ this guide lists 1,500 text message and online chat abbreviations to help you translate and understand today's texting lingo. Read More »
Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »Java Basics, Part 2
This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »Network Fundamentals Study Guide
Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »