Main » TERM » G »

geo-fence

Geo-fencing, or geofencing, is a term that refers to software tools or applications that utilize global positioning systems (GPS) or radio frequency identification (RFID) to establish a virtual perimeter or barrier around a physical geographical area.

Geo-fence apps and tools monitor when mobile devices or other physical objects enter or exit an established geo-fenced area and provide administrators with alerts when there’s a change in status for a device. These alerts can take the form of text messages, e-mail notifications, phone calls or similar means of communication.

Popular Uses for Geo-Fencing

Geo-fencing is frequently deployed by companies to monitor and restrict the use of mobile devices beyond a geo-fenced perimeter. Another popular geo-fencing use is by advertisers to serve customized advertising content to potential or existing customers based on their current location and proximity to nearby retail locations.

Geo-fenced ads often provide higher conversion rates for companies as a result of being tied to a user’s location as well as taking into account in many cases their personal shopping history and preferences.







LATEST ARTICLES
Facts about Cloud Computing in 2017

The following facts and statistics capture the changing landscape of cloud computing and how service providers and customers are keeping up with... Read More »

Facts about Computer Science: Education and Jobs

The following computer science facts and statistics provide a quick introduction to the changing trends in education and related careers. Read More »

Texting & Chat Abbreviations

From A3 to ZZZ this guide lists 1,500 text message and online chat abbreviations to help you translate and understand today's texting lingo. Read More »

STUDY GUIDES
The Five Generations of Computers

Learn about each of the five generations of computers and major technology developments that have led to the computing devices that we use... Read More »

Computer Architecture Study Guide

Computer architecture provides an introduction to system design basics for most computer science students. Read More »

Network Fundamentals Study Guide

Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »