In Online Advertising it is the restriction on the amount of times a visitor is shown a particular advertisement when visiting a Web site. Cookies are used to track the number of times the particular ad has been shown to a visitor.
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Frequency Cap
Last Updated May 24, 2021 7:43 am
By Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.
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