dcsimg
Main » TERM » E »

email list segmentation

Email list segmentation is an email marketing technique where you segment (or split) your subscriber list, based on any number of conditions. It is a technique used by businesses and marketers to send relevant communications to specific people in an email marketing list.

Why Segment Your Email List?

The point of segmented email campaigns is to drive response to your email marketing messages by sending relevant and targeted messages to specific people in the list. You can split the list on any number of conditions, such as purchase history, age, geographic location, or previous email campaign interactions to create relevant messages that will engage the list member.

An Example of Email List Splitting

One example of when you might choose to split your email list is when a retail store plans a special local in-store sale that is not carried over to the online store. Here, you would want to segment your email marketing list by geographic location and send the marketing message to subscribers who live in the general area and avoid sending the message to your online-only shoppers would not be interested in the promotion.










LATEST ARTICLES
Top Cloud Computing Facts

The following facts and statistics capture the changing landscape of cloud computing and how service providers and customers are keeping up with... Read More »

SEO Dictionary

From keyword analysis to backlinks and Google search engine algorithm updates, our search engine optimization glossary lists 85 SEO terms you need... Read More »

Texting & Chat Abbreviations

From A3 to ZZZ this guide lists 1,500 text message and online chat abbreviations to help you translate and understand today's texting lingo. Read More »

STUDY GUIDES
Java Basics, Part 1

Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »

Java Basics, Part 2

This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »

Network Fundamentals Study Guide

Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »