Domo is a Business Intelligence (BI) software-as-a-service (SaaS) platform developed to help companies gather and transform raw data stored across one or more databases or repositories into focused reports, dashboards and graphs that can be used for business analysis to find new ways of maximizing revenues, reducing costs, discovering new business opportunities, and more.
Domo, which takes its name from the Japanese word for “Thank You,” is a cloud-based solution designed to aggregate data from multiple back-end systems in order to provide holistic views of corporate performance with filterable and configurable access to a variety of key performance indicators (KPIs) and metrics.
This makes it much easier for business decision makers to view real-time data across a range of customizable dashboards and quickly analyze the information to improve business performance and capitalize on new opportunities. Domo offers an extensive array of configurable data displays with rich graphs, multi-part widgets, sparklines, trend indicators, and more.
Domo’s Connectivity Options and Competing Offerings
In terms of connecting the raw data to Domo s cloud-based platform, Domo utilizes application program interfaces (APIs) to pull both structured and unstructured data with more than 100 pre-built connectors for a variety of data sources, including most popular databases (MySQL, SQL Server, IBM DB2, and Oracle DB, for example) and services like Salesforce, Google Analytics, Dropbox, and Facebook.
Domo competes in the increasingly crowded Business Intelligence sector with both on-premises and cloud-based BI offerings like Tableau, Microsoft Power BI, Salesforce Wave, Chartio, Looker, Yurbi, Grow, Sisense, Klipfolio, and more. Domo s pricing and marketing towards larger enterprises tend to put it at the higher end of Business Intelligence products currently available.
