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DOA Report



By Vangie Beal

In CRM (customer relationship management), the DOA (Dead on Arrival) CRM report tells users which products are the most error-prone or receive the most complaints from customers.The goal of this report is to help a business to better understand where customers are having problems and why.

The CRM DOA Report is derived from customer service calls and emails -- including requests for refunds or exchanges -- as well as customer surveys. This report is useful because it can pick up little things that you missed but could hurt your business.










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