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DOA Report

In CRM (customer relationship management), the DOA (Dead on Arrival) CRM report tells users which products are the most error-prone or receive the most complaints from customers.The goal of this report is to help a business to better understand where customers are having problems and why.

The CRM DOA Report is derived from customer service calls and emails -- including requests for refunds or exchanges -- as well as customer surveys. This report is useful because it can pick up little things that you missed but could hurt your business.

See "The 10 Most Important CRM Reports" on eCRM Guide for a better understanding of this team.

See also CRM (customer relationship management).










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