In CRM (customer relationship management), the DOA (Dead on Arrival) CRM report tells users which products are the most error-prone or receive the most complaints from customers.The goal of this report is to help a business to better understand where customers are having problems and why.
The CRM DOA Report is derived from customer service calls and emails — including requests for refunds or exchanges — as well as customer surveys. This report is useful because it can pick up little things that you missed but could hurt your business.
