In addition to enforcing an opt-out or unsubscribe system for recipients, the CAN-SPAM Act of 2003 also prohibits some of the common spammer trickery such as; changing mail servers to send the spam, changing e-mail headers or the "from" e-mail address to hide the identity of the sender, and using deceptive subject heading.
Damages for non-compliance can result in the spammer facing fines of up to $250 per illegal e-mail message up to a maximum of $2 million or more if the offense includes certain aggravating violations. In situations involving e-mail deception, the penalty could be jail time.
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