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beyond-the-banner



By Vangie Beal
A slang term used to describe any non-standard type of Web advertisement. This type of ad is not a banner ad, streaming video or text ad, which are common online, but rather it goes beyond that. An example of this type of ad would be a rich-media ad where users can interact with the ad as it is displayed through navigation options to find out more information without clicking through to the advertiser's Web site.








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