Online Advertising
Terms
- A/B split testing
- abandonment (webpage or cart)
- above the fold
- acquisition cost
- ad targeting
- AdSense - Google AdSense
- advermation
- advertiser
- AdWords - Google AdWords
- affiliate
- affiliate agreement
- affiliate link
- affiliate program
- affirmative consent
- Audience Measurement Guidelines
- b-blog
- backlink
- bait advertising
- banner ad
- banner rotator
- basic metrics
- behavioral email marketing
- beyond-the-banner
- blast
- Blog and Ping
- blogsnob
- brand advocate
- buzzword
- cartooney
- churn
- click fraud
- click-through
- clickstream
- closed loop reporting
- co-branding
- context-centric
- contextual advertising
- conversion marketing
- conversion rate
- cost per thousand - CPM
- coupon code (promo code)
- CPC - cost-per-click
- CPO
- CTR - click-through rate
- customer bounty
- deep link
- Direct digital marketing
- domain authority
- e-mail footer
- eBay Partner Network
- ecommerce remarketing
- electronic commerce (ecommerce)
- email marketing
- event triggered e-mail
- eye track
- fake copy listings
- frequency cap
- hidden keyword
- hit
- house ad
- Hyperstitial
- impression
- IntelliTXT
- Internet marketing
- interstitial
- jumpstation
- keyword density
- keyword frequency
- keyword prominence
- list hygiene
- listwashing
- malvertising
- meta ad
- MicroHoo
- open rate
- page impression
- page view
- paid inclusion
- paid search
- pass along
- pay-per-lead
- pay-per-sale
- payment threshold
- pink contract
- pop-under
- pop-up ad
- pop-up blocker
- PPC - pay per click
- quality backlink
- raw hits
- referrer
- residual earnings
- retention
- ROC - Run Of Channel
- RON
- ROS
- search engine rank (position)
- SEM - search engine marketing
- SEO - search engine optimization
- service review
- skyscraper ad
- slimeware
- snowshoe spamming
- social shopping
- spaghetti marketing
- spam trap
- splash page
- Splog
- squeeze page
- sticky
- SUPERSTITIAL
- tarpitting
- traffic sources metrics
- trick banner
- Twitter Sparq
- UDDI
- unique visitor
- user session
- Viral Marketing
- Web analytics
- Web morality
- wugging
- zip code targeting
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