More and more businesses are jumping in the tech tools bandwagon to accomplish business marketing and communication goals.
A recent Constant Contact survey indicates that small businesses care most about growing long-term relationships with customers and their mailing list. Small businesses typically use a variety of marketing tactics, content, and tools including apps. With the growing popularity and use of smart phones and mobile apps, technology has become easier, cheaper, and more accessible to small businesses.
Editor’s Recommendation: Need help understanding mobile apps? Try these Webopedia small business IT definitions: app, mobile application, iPad app, app store.
According to constant Contact, most small businesses use applications that integrate with Constant Contact to fuel the growth of their mailing list. Leading the pack are businesses marketing primarily to consumers, with 72 percent of respondents growing their list through apps that integrate with Constant Contact.
This small business infographic provides a graphical look at how you can use different apps to drive email marketing list growth.
Editor’s Recommendation: Small Business Marketing – Free Web Marketing Tools & Strategies
This article was originally published on March 19, 2012
