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IT Channel Partners

A channel partner refers to a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. It's a "co-branded" relationship that uses specific channel strategies to control the flow of goods and services from the manufacturer to the end-user.

From understanding how a channel partner relationship works to the different strategies used in IT channels, our IT channel partners dictionary offers a glossary of important terms you need to know.

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