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5 Email Marketing Tips for Small Business

email marketing tipsEmail marketing is still one of the most effective online marketing techniques for small businesses to communicate important messages to customers, partners and clients.

5 Handy Email Marketing Tips

Here are 5 handy tips for small business owners looking to improve their email marketing efforts.

We've had a lot of success sending targeted, re-engagement offers for our hotel and inn clients. The basic idea is to offer something special and exclusive to a past guest or customer who you haven't seen in a while. Using personalization features here (first name, date of their last stay) and a friendly, conversational tone helps these offers be successful.

- Meryl Robinson, email expert and coordinator, Mondo Mediaworks

Three quick tips to grow your email list:

1. Make your website signup prominent and user-friendly.
2. Offer the user something for signing up, like a white paper or a useful and relevant PDF to download, and tell them what great things they can expect from your emails.
3. Promote your newsletter on social media.

- Kelly Kitchel, account manager & email marketing lead, Intuitive Digital

If you are not getting the results you want with your email marketing campaign, test out different subject lines and offers. For example, if your email is not getting opened, it is most likely because your subject line is not engaging enough.  The best subject lines are short, original, and interest-provoking. Once you implement changes to your email, send out an A/B test to two segments of your audience and see which is more successful.

- Victoria Petrucha, content relations coordinator, Teknicks

One of the most important aspects of your email newsletters and promotions is the subject line. We have found great success with subject lines that promote curiosity. Asking a question, teasing a valuable insight, or including unique, emotional words are effective techniques. While the best subject lines are often creative, ensure yours still provides a clear and accurate picture of the content of the Email. Keep the subject line around 30 characters or less, which is ideal for mobile users. Finally, use A/B testing (a feature supported by most major Email marketing tools) to send out different versions of your subject line and learn what works best for your audience.

- Drew Harden, president & co-founder, Blue Compass

How do you get someone to subscribe? I hear that question a lot. The simple answer is: there is no simple answer. Subscription depends on the product you offer and how you present the option. A box at the top saying ‘join our newsletter’ may not be terribly compelling. We live in an age of clickbait, listacles, ‘you won’t believe what happened next’ headlines and other mechanisms designed to solicit a click and read. The voice of many businesses today is much less formal than it was a decade ago. I tend to advise people to employ a clever voice, offer something compelling, and provide a slight discount for opting in. Experiment with the placement of the opt-in field/box on your home page. Make it engaging and valuable to whoever opts in while setting clear expectations.

- Len Shneyder, vice president industry relations, SparkPost

For more great advice, check out this DIY Email Marketing Checklist on Small Business Computing.

Vangie Beal - Webopedia





Vangie Beal is the managing editor of Webopedia. You can follow Webopedia on Twitter via @WebopediaTech.


Web Sitesi SEO said on August 06, 2018 19:19 PM UTC

Thanks for sharing.

Maksudur Rahman said on August 02, 2018 03:34 AM UTC

It’s a nice article. I’ve learned a lot from this article. I’m really impressed with your work, keep it up! Thanks a lot for sharing and take your valuable time to write and share your thoughts.

sandranicol said on August 01, 2018 15:16 PM UTC

Great information. I will check out the rest of your blog.

Matrix Sniper said on July 22, 2018 12:58 PM UTC

very helpful post. i like the discuss process.

Payal said on July 21, 2018 10:43 AM UTC

Hello Vangie.These are a really helpful post for a newbie or experienced digital marketer. and even email marketing used in Variety of domain. because of people easily available or might be high chance of getting result. I have used for 5-6 years for communicating my client for getting new leads for a Software businessHad you used any tools where we can send bulk email?Awaiting for your reply soon TIA

JAVED IQBAL said on July 12, 2018 09:43 AM UTC

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website Design said on July 06, 2018 07:51 AM UTC

Techies Software Solutions is a leading technology-oriented company which is based in the United States of America. Techies Software Solutions is specialized in Website Designing, Digital Marketing, Google AdWords and Mobile APP Development reaching across all global brands. Our company is reckoned as one of the most trusted IT Company through years of hard work and serving our clients with innovative solutions. We focus on providing end to end strategies to help businesses increase return on investments by generating heavy targeted web traffic, thereby, increasing the net revenue for them. We provide a customized and targeted website marketing plans according to your business needs, corporate goals and budget. This current age of internet demands for specialists which can grow businesses and investigate new doors that are accessible over the World Wide Web.

Website Design said on July 06, 2018 07:50 AM UTC

Techies Software Solutions is a leading technology-oriented company which is based in the United States of America. Techies Software Solutions is specialized in Website Designing, Digital Marketing, Google AdWords and Mobile APP Development reaching across all global brands. Our company is reckoned as one of the most trusted IT Company through years of hard work and serving our clients with innovative solutions. We focus on providing end to end strategies to help businesses increase return on investments by generating heavy targeted web traffic, thereby, increasing the net revenue for them. We provide a customized and targeted website marketing plans according to your business needs, corporate goals and budget. This current age of internet demands for specialists which can grow businesses and investigate new doors that are accessible over the World Wide Web.

seo experts said on May 28, 2018 01:27 AM UTC

SEO is an art and takes dedication and very specified knowledge and ability. They best way to judge a SEO company is by checking out their previous success stories. That way you can see what they are truly made of. Secondly, any SEO company worth their stuff should offer you a complete and specific analysis, complete with everything they are capable of doing for your website.

Marcelo said on May 17, 2018 01:25 AM UTC

Thanks for the email marketing tips Vangie Beal, I'll start applying them today!

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