Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » Quick Reference »

Ecommerce Trustmarks

Displaying an e-commerce trustmark helps online businesses show customers they are a member of a professional accreditation organization. Here are tips for choosing a trustmark program for your online business.

Displaying an e-commerce trustmark helps online businesses show customers they are a member of a professional accreditation organization, or show they have passed security and privacy tests. When you display a trustmark that reflects a well-known company or industry organization, it can give customers confidence and can encourage them to do business with you. E-commerce-guide.com offers tips  for choosing a trustmark program for your online business.


E-Commerce Buyers’ Guide to Choosing Trustmarks

On e-commerce Web sites, giving your customers a sense of security and trust can mean the difference between a dropped shopping cart and making a sale. Today, Web shoppers are savvy — they have a better understanding of online security, and they want to know that their personal information is protected.

For the honest Web shop owners, especially smaller unknown companies, this can be a problem. A study commissioned by McAfee, Inc. (conducted by Harris Interactive) revealed that nearly half of consumers have terminated an online order or abandoned their shopping cart due to security fears at check-out time.

This guide is designed for e-tailers who are currently interested in partnering with a trust service. In this guide we’ll discuss different types of trustmark services you can consider and what is required to enroll in the programs.

Learn the Lingo: What is a Trustmark?

Trustmarks are little badges — images or logos — that you can display on your Web site to indicate your business is a member of a professional organization, or to show that you have passed security and privacy tests. When you display a trustmark that reflects a well-known company or industry organization, it can give customers confidence and can encourage them to do business with you.

In the electronic commerce industry there are a number of common trustmark programs, including those for SSL security, the Better Business Bureau, Chamber of Commerce, hacker-free and others.

Learn more about trustmarks in this E-commerce-guide.com Buyer's Guide




Based in Nova Scotia, Vangie Beal is has been writing about technology for more than a decade. She is a frequent contributor to EcommerceGuide and managing editor at Webopedia. You can tweet her online @AuroraGG.





TECH RESOURCES FROM OUR PARTNERS
LATEST ARTICLES
SEO Dictionary

From keyword analysis to backlinks and Google search engine algorithm updates, our search engine optimization glossary lists 85 SEO terms you need... Read More »

Slideshow: History of Microsoft Operating Systems

Microsoft Windows is a family of operating systems for personal computers. In this article we look at the history of Microsoft operating... Read More »

Slideshow: Interesting Facts About Google Search

From Goats to Penguins, a server outage and trillions of searches, our slideshow presents interesting facts about Google and the Google.com... Read More »

STUDY GUIDES
Java Basics, Part 1

Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »

Java Basics, Part 2

This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »

The 7 Layers of the OSI Model

The Open System Interconnection (OSI) model defines a networking framework to implement protocols in seven layers. Use this handy guide to compare... Read More »

?>