Displaying an e-commerce trustmark helps online businesses show customers they are a member of a professional accreditation organization. Here are tips for choosing a trustmark program for your online business.
Displaying an e-commerce trustmark helps online businesses show customers they are a member of a professional accreditation organization, or show they have passed security and privacy tests. When you display a trustmark that reflects a well-known company or industry organization, it can give customers confidence and can encourage them to do business with you. E-commerce-guide.com offers tips for choosing a trustmark program for your online business.
E-Commerce Buyers’ Guide to Choosing Trustmarks
On e-commerce Web sites, giving your customers a sense of security and trust can mean the difference between a dropped shopping cart and making a sale. Today, Web shoppers are savvy — they have a better understanding of online security, and they want to know that their personal information is protected.
For the honest Web shop owners, especially smaller unknown companies, this can be a problem. A study commissioned by McAfee, Inc. (conducted by Harris Interactive) revealed that nearly half of consumers have terminated an online order or abandoned their shopping cart due to security fears at check-out time.
This guide is designed for e-tailers who are currently interested in partnering with a trust service. In this guide we’ll discuss different types of trustmark services you can consider and what is required to enroll in the programs.
Learn the Lingo: What is a Trustmark?
Trustmarks are little badges — images or logos — that you can display on your Web site to indicate your business is a member of a professional organization, or to show that you have passed security and privacy tests. When you display a trustmark that reflects a well-known company or industry organization, it can give customers confidence and can encourage them to do business with you.
In the electronic commerce industry there are a number of common trustmark programs, including those for SSL security, the Better Business Bureau, Chamber of Commerce, hacker-free and others.
Perceptual computing is the ability for a computer to recognize what is going on around it. More specifically, the computer can perceive the... Read More »Apple Pay Promises to Strengthen Payment Security
Experts believe that Apple Pay and other competitive payment systems will be far more secure than cards, even cards equipped with EMV chips. Read More »The Great Data Storage Debate: Is Tape Dead?
Tape clearly is on the decline. But remember, legacy systems can hang for a shockingly long time. Read More »
- Watch Datamation's editor James Maguire moderate roundtable discussions with tech experts from companies such as Accenture, Dell, Blue Jeans Network, Microsoft and more »
A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »Computer Architecture Study Guide
This Webopedia study guide describes the different parts of a computer system and their relations. Read More »Webopedia Polls
The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »