Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » Quick Reference »

Ecommerce Trustmarks

Displaying an e-commerce trustmark helps online businesses show customers they are a member of a professional accreditation organization. Here are tips for choosing a trustmark program for your online business.

Displaying an e-commerce trustmark helps online businesses show customers they are a member of a professional accreditation organization, or show they have passed security and privacy tests. When you display a trustmark that reflects a well-known company or industry organization, it can give customers confidence and can encourage them to do business with you. E-commerce-guide.com offers tips  for choosing a trustmark program for your online business.


E-Commerce Buyers’ Guide to Choosing Trustmarks

On e-commerce Web sites, giving your customers a sense of security and trust can mean the difference between a dropped shopping cart and making a sale. Today, Web shoppers are savvy — they have a better understanding of online security, and they want to know that their personal information is protected.

For the honest Web shop owners, especially smaller unknown companies, this can be a problem. A study commissioned by McAfee, Inc. (conducted by Harris Interactive) revealed that nearly half of consumers have terminated an online order or abandoned their shopping cart due to security fears at check-out time.

This guide is designed for e-tailers who are currently interested in partnering with a trust service. In this guide we’ll discuss different types of trustmark services you can consider and what is required to enroll in the programs.

Learn the Lingo: What is a Trustmark?

Trustmarks are little badges — images or logos — that you can display on your Web site to indicate your business is a member of a professional organization, or to show that you have passed security and privacy tests. When you display a trustmark that reflects a well-known company or industry organization, it can give customers confidence and can encourage them to do business with you.

In the electronic commerce industry there are a number of common trustmark programs, including those for SSL security, the Better Business Bureau, Chamber of Commerce, hacker-free and others.

Learn more about trustmarks in this E-commerce-guide.com Buyer's Guide







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
The Great Data Storage Debate: Is Tape Dead?

Tape clearly is on the decline. But remember, legacy systems can hang for a shockingly long time. Read More »

Apple Pay Promises to Strengthen Payment Security

Experts believe that Apple Pay and other competitive payment systems will be far more secure than cards, even cards equipped with EMV chips. Read More »

Internet of Things Shaping IT's Future

To make the IoT both work and pay off, IT is juggling upgrading and building app-centric networks, mapping out new data center architectures and... Read More »

QUICK REFERENCE
Webopedia Polls

The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »

How to Create a Desktop Shortcut to a Website

This Webopedia guide will show you how to create a desktop shortcut to a website using Firefox, Chrome or Internet Explorer (IE). Read More »

Flash Data Storage Vendor Trends

Although it is almost impossible to keep up with the pace of ongoing product releases, here are three recent highlights in the flash data storage... Read More »