Quick Reference: What You Need in a Hosting Plan
Last Updated: 06-24-2010 , Posted: 01-26-2007
All Web sites require hosting, and if you own a Web shop, it's especially important to find a company that offers a variety of cost-effective plans for e-commerce. These days, more companies cater to e-tailers, providing packages that serve specific needs, so it's wise to capitalize on the trend. The basic needs of any online store include back-end functionality that lets you manage a product catalog, strong site security, secure certificates and integration with a payment gateway. We explain these functions and offer some tips on what to consider when shopping for a host.
Product Catalog And Shopping Cart SoftwareThe product catalog is arguably the most important part of any e-commerce venture. Not only will site visitors need to intuitively access and navigate the catalog, but the site administrator also needs to quickly and efficiently maintain product listings, prices, promotions, shipping costs and much more. For a small e-commerce site with only a few items, this isn't as big a consideration as it is for a store offering hundreds or even thousands of products. Still, when looking for a host provider make sure that they offer appropriate applications.
Site SecurityMany customers are unwilling to make any purchase from a site that does not offer the appropriate level of security. You can purchase SSL (Secure Socket Layer) certificates from certificate registrars, but some hosting plans, albeit a relatively select number, offer them as part of the package. The use of a secure server means exceptional security and this is depicted in users' browsers by a padlock symbol and through the addition of an s in the URL (https instead of http). This promotes a sense of trust and reliability that will offer shoppers peace of mind, which in turn, will boost the bottom line.
Payment Gateway Software And Merchant AccountsIn order to sell products online and accept credit card and debit card payments, you need a payment gateway and merchant account. Although some services effectively combine the two, the most popular service being PayPal, these can prove more costly in the long run. It's good business sense to offer customers flexibility when it comes to payment options to maximize your sales.
Disk Space and BandwidthIn addition to these features, you should also consider the amount of disk space and bandwidth that your online store requires. Hosting accounts vary wildly in terms of the limits they set for both of these.
Hosting and Your BudgetFinally, cost implications will obviously play a factor. No business, including an online store, can survive without maintaining a realistic budget. Budget e-commerce hosting accounts are out there if you know where to look. Just remember to consider all the features you need and to budget for the addition of these extra options.
The Bottom Line: E-commerce HostingE-commerce hosting does not need to be expensive but it does need to offer the appropriate features. OsCommerce is one of many open source shopping carts and can be installed on any compatible server. However, using an e-commerce hosting plan can mean that the software is installed for you at no extra cost. Some hosts even provide payment gateway software for no extra fee. Your exact requirements as well as those of your online store will determine the best choice for you.
This article originally appeared on E-Commerceguide.com