Last Updated: 06-24-2010 , Posted: 01-29-2010
A guide to finding the right a seal of approval for your Web site
Displaying an e-commerce trustmark helps online businesses show customers they are a member of a professional accreditation organization, or show they have passed security and privacy tests. When you display a trustmark that reflects a well-known company or industry organization, it can give customers confidence and can encourage them to do business with you. E-commerce-guide.com offers tips for choosing a trustmark program for your online business.
E-Commerce Buyers’ Guide to Choosing Trustmarks
On e-commerce Web sites, giving your customers a sense of security and trust can mean the difference between a dropped shopping cart and making a sale. Today, Web shoppers are savvy — they have a better understanding of online security, and they want to know that their personal information is protected.
For the honest Web shop owners, especially smaller unknown companies, this can be a problem. A study commissioned by McAfee, Inc. (conducted by Harris Interactive) revealed that nearly half of consumers have terminated an online order or abandoned their shopping cart due to security fears at check-out time.
This guide is designed for e-tailers who are currently interested in partnering with a trust service. In this guide we’ll discuss different types of trustmark services you can consider and what is required to enroll in the programs.
Learn the Lingo: What is a Trustmark?
Trustmarks are little badges — images or logos — that you can display on your Web site to indicate your business is a member of a professional organization, or to show that you have passed security and privacy tests. When you display a trustmark that reflects a well-known company or industry organization, it can give customers confidence and can encourage them to do business with you.
In the electronic commerce industry there are a number of common trustmark programs, including those for SSL security, the Better Business Bureau, Chamber of Commerce, hacker-free and others.