tablet ecommerce (t-commerce)
In ecommerce terminology, tablet commerce, also called tablet ecommerce or t-commerce, is a mobile commerce strategy that focuses on designing and developing ecommerce websites and related processes to improve the browsing and shopping experience on tablet devices.
Optimizing the Shopping Experience For Tablet Users
Today, tablets offer features not found when browsing using a PC or smartphone. Tablet-optimized ecommerce websites and processes are designed to deliver a more intimate web browsing experience that leverages touchscreen technology.
As more consumers use tablets to browse, shop and purchase online, there is a need for online retailers to offer tablet-optimized shopping experiences to not only meet the growing numbers of tablet users, but to also increase sales.
Tablet Commerce Reports
Studies from numerous organizations, including Forrester Research ("Why Tablet Commerce May Trump Mobile Commerce") and Ability Commerce (See "Mobile Commerce: iPad and Tablet Shoppers Buy More"), indicate that tablet users not only purchase more frequently but they also spend more money when compared to mobile phone shoppers.