Click here

conversion marketing

A marketing tactic that encourages a customer to take a specific action. In electronic commerce, conversion marketing is the phrase used to often describe the act of converting a customer who browses your site to a paying customer. For example, if a customer abandons their shopping cart, the merchant may market a special offer (e.g. free shipping or discount) to convert the customer from browser to paying customer. Conversion marketing is measured by conversion rate — the percentage of visitors who take the desired action.



Top Terms

Connect with Webopedia

  • The Difference Between Adware & Spyware

    Not technically fitting into either the virus or spam category we have spyware and adware, which are growing concerns for Internet users.

    Read More »

Did You Know? Archive »

  • Quick Reference Archive »