Click here

abandonment

An electronic commerce term used to describe a visitor on a Web page who leaves that page before completing the desired action. Examples of abandonment include exiting before signing up for a newsletter or downloading an incentive.

A similar electronic commerce term, shopping cart abandonment, refers to visitors who add items to their online shopping cart, but exit without completing the purchase.



Top Terms

Connect with Webopedia

  • The Difference Between Adware & Spyware

    Not technically fitting into either the virus or spam category we have spyware and adware, which are growing concerns for Internet users.

    Read More »

Did You Know? Archive »

  • Quick Reference Archive »