Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » W »

Web analytics

Web analytics is a generic term meaning the study of the impact of a website on its users. Ecommerce companies and other website publishers often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site's search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site.

Web Analytics Software

Web analytic software can also be used to monitor whether or not a site's pages are working properly. With this information, Web site administrators can determine which areas of the site are popular and which areas of the site do not get traffic. Web analytics provides these site administrators and publishers with data that can be used to streamline a website to create a better user experience.

See related Webopedia definitions including: customer analytics, business analytics and Google Analytics.







TECH RESOURCES FROM OUR PARTNERS
LATEST ARTICLES
8 Agenda Apps to Help Students Stay Organized

Webopedia's student apps roundup will help you to better organize your class schedule and stay on top of assignments and homework. Read More »

20 Ways to Shorten a URL

If you need to shorten a long URL try this list of 20 free online redirection services. Read More »

Top 10 Tech Terms of 2015

The most popular Webopedia definitions of 2015. Read More »

STUDY GUIDES
Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »

Network Fundamentals Study Guide

Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »

The Five Generations of Computers

Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »