Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » T »

traffic sources metrics

In Web analytics, the study of the impact of a Web site on its users, basic metrics is the term used to refer to the data in analytics programs that will give you an indication of who your site traffic is and where they are visiting from. Traffic sources metrics consists of the following data:

  • Direct Traffic: all those people showing up to your Web site by typing in the URL of your Web site coming or from a bookmark. Some people also call this "default traffic" or "ambient traffic."
  • Referring URLs: other Web sites sending traffic to you. These could be as a result of your banner ads or campaigns. These could be all those blogs or affiliates who link to you.
  • Search Engines: Google, Yahoo, MSN, Ask, others. This bucket will include both your organic as well as your paid (PPC/SEM) traffic, so be aware of that.
  • Other: These include campaigns you have run, e-mail, direct marketing and so on.

See also "Web Analytics Primer: Five Metrics Demystified" on Ecommerce-Guide.com.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
5 Best Valentines Day Ideas for Open Source Romantics

Because nothing says "I Love You" Like an open source app. Read More »

Guarding your Data against Cyber Attacks

In this new era of heightened stakes comes an increased need for a comprehensive security strategy. Let's take a look at how cyber-threats have... Read More »

The Great Data Storage Debate: Is Tape Dead?

Tape clearly is on the decline. But remember, legacy systems can hang for a shockingly long time. Read More »

QUICK REFERENCE
Network Fundamentals Study Guide

A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »

Webopedia Polls

The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »