Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » T »

traffic sources metrics


In Web analytics, the study of the impact of a Web site on its users, basic metrics is the term used to refer to the data in analytics programs that will give you an indication of who your site traffic is and where they are visiting from. Traffic sources metrics consists of the following data:

  • Direct Traffic: all those people showing up to your Web site by typing in the URL of your Web site coming or from a bookmark. Some people also call this "default traffic" or "ambient traffic."
  • Referring URLs: other Web sites sending traffic to you. These could be as a result of your banner ads or campaigns. These could be all those blogs or affiliates who link to you.
  • Search Engines: Google, Yahoo, MSN, Ask, others. This bucket will include both your organic as well as your paid (PPC/SEM) traffic, so be aware of that.
  • Other: These include campaigns you have run, e-mail, direct marketing and so on.

See also "Web Analytics Primer: Five Metrics Demystified" on Ecommerce-Guide.com.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
Keeping Data Secure Is Tougher than Ever

If hackers get their hands on your company's data, they can wreak havoc on customer relationships and cause tremendous damage to your brand and... Read More »

Windows XP: Move Along, There's Nothing to See Here

After more than 12 years of holding the title of most popular operating system in the world, Windows XP is taking center stage for its final... Read More »

Report: The Role of Big Data in the Marketing Industry

According to a new study from Infogroup Targeting Solutions, we can expect to see companies spend heavily on big data marketing initiatives in... Read More »

QUICK REFERENCE
How to Create a Desktop Shortcut to a Website

Creating desktop shortcuts to a websites is useful. When you double-click the icon from your desktop it automatically launches the browser and... Read More »

Flash Data Storage Vendor Trends

Although it is almost impossible to keep up with the pace of ongoing product releases, here are three recent highlights in the flash data storage... Read More »

15 Important Big Data Facts for IT Professionals

Keeping track of big data trends, research and statistics gives IT professionals  a solid foundation to plan big data projects. Here are 15... Read More »