Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » T »

tablet ecommerce (t-commerce)

In ecommerce terminology, tablet commerce, also called tablet ecommerce or t-commerce, is a mobile commerce strategy that focuses on designing and developing ecommerce websites and related processes to improve the browsing and shopping experience on tablet devices.

Optimizing the Shopping Experience For Tablet Users

Today, tablets offer features not found when browsing using a PC or smartphone. Tablet-optimized ecommerce websites and processes are designed to deliver a more intimate web browsing experience that leverages touchscreen technology.

As more consumers use tablets to browse, shop and purchase online, there is a need for online retailers to offer tablet-optimized shopping experiences to not only meet the growing numbers of tablet users, but to also increase sales.

Tablet Commerce Reports

Studies from numerous organizations, including Forrester Research ("Why Tablet Commerce May Trump Mobile Commerce") and Ability Commerce (See "Mobile Commerce: iPad and Tablet Shoppers Buy More"), indicate that tablet users not only purchase more frequently but they also spend more money when compared to mobile phone shoppers.

 







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
The Great Data Storage Debate: Is Tape Dead?

Tape clearly is on the decline. But remember, legacy systems can hang for a shockingly long time. Read More »

Apple Pay Promises to Strengthen Payment Security

Experts believe that Apple Pay and other competitive payment systems will be far more secure than cards, even cards equipped with EMV chips. Read More »

Internet of Things Shaping IT's Future

To make the IoT both work and pay off, IT is juggling upgrading and building app-centric networks, mapping out new data center architectures and... Read More »

QUICK REFERENCE
Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »

Webopedia Polls

The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »

How to Create a Desktop Shortcut to a Website

This Webopedia guide will show you how to create a desktop shortcut to a website using Firefox, Chrome or Internet Explorer (IE). Read More »