Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » S »

squeeze page

In Internet and online advertising vernacular, a squeeze page is a Web page that contains information that would interest the marketer's targeted readers. Squeeze pages are designed to obtain a reader's name and e-mail address information by encouraging users to opt-in to an e-mail list to receive more information about the topic. Marketers will collect the permission-based e-mail and information to follow up at a later date. 

Currently, there is still some debate over the actual definition of a squeeze page. Some consider landing pages that offer additional hyperlinks to information as well as e-mail opt-in list sign-up to be a squeeze page, while others in the industry believe only those pages containing just an e-mail sign-up are considered a squeeze page.







TECH RESOURCES FROM OUR PARTNERS
LATEST ARTICLES
Slideshow: 5 Hot Holiday Gifts for Tech Enthusiasts

From cute electronic toys to VR gaming, here are 5 hot gifts to give to your special tech enthusiast this holiday season. Read More »

What's Hot in Tech: AI Tops the List

Like everything in technology, AI touches on so many other trends, like self-driving cars and automation, and Big Data and the Internet of Things... Read More »

DevOp's Role in Application Security

As organizations rush to release new applications, security appears to be getting short shrift. DevSecOps is a new approach that holds promise. Read More »

STUDY GUIDES
Java Basics, Part 1

Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »

Java Basics, Part 2

This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »

The 7 Layers of the OSI Model

The Open System Interconnection (OSI) model defines a networking framework to implement protocols in seven layers. Use this handy guide to compare... Read More »