The practice of using improper Search Engine Optimization (SEO) tactics in an attempt to manipulate or elevate the placement of a web site on a search engine's search results pages (SERP). Also referred to as search engine spam or Black Hat SEO, spamdexing can include activities such as keyword stuffing, link spamming, duplication of copyrighted content, page hijacking and more.
Content Spamdexing and Link Spamdexing
A combination of the words spam and indexing, spamdexing can be broken down into two primary forms: content spamdexing and link spamdexing. The former involves manipulating the content on web pages in ways that are inconsistent with the guidelines of search engines. Content spamdexing can include tactics such as keyword stuffing, meta tag stuffing, the use of invisible text on web pages, gateway or doorway pages, duplication of copyrighted content from high-ranking web sites and more.
The second category of spamdexing, link spamdexing, refers to the use of improper links to or from web pages in an attempt to artificially elevate the reputation of a web page or site by a search engine. Link spamdexing can include activities such as the use of purchased links or link-generating software tools, link farms, hidden links on pages, pagejacking, cookie stuffing, comment spamming with web links and more.
- Watch Datamation's editor James Maguire moderate roundtable discussions with tech experts from companies such as Accenture, Dell, Blue Jeans Network, Microsoft and more »
The following compilation of small business marketing tips highlights some of the expert advice published over at Small Business Computing. Read More »Taking Ownership through Digital Governance
Taking ownership of our own misjudgments or simple forgetfulness takes a healthy amount of humility and some honest self-assessment. Yet sometimes... Read More »Have We Become a World of Addicts?
It's hard to imagine our lives without smartphones. But people who suffer separation anxiety when they don't have their phones nearby may be in... Read More »
With cost and security in mind, we look at five cloud storage options that will suit the needs of most home and SMB owners. Read More »Windows 10 Tips for Desktop PC
Five basic tips to help you customize Windows 10 on your desktop PC. Read More »29 Free Android Apps for Cash-Strapped Students
From wacky alarm clocks to lecture hall tools and after class entertainment, these Android apps are a good fit for a student's life and budget. Read More »