The practice of using improper Search Engine Optimization (SEO) tactics in an attempt to manipulate or elevate the placement of a web site on a search engine's search results pages (SERP). Also referred to as search engine spam or Black Hat SEO, spamdexing can include activities such as keyword stuffing, link spamming, duplication of copyrighted content, page hijacking and more.
Content Spamdexing and Link Spamdexing
A combination of the words spam and indexing, spamdexing can be broken down into two primary forms: content spamdexing and link spamdexing. The former involves manipulating the content on web pages in ways that are inconsistent with the guidelines of search engines. Content spamdexing can include tactics such as keyword stuffing, meta tag stuffing, the use of invisible text on web pages, gateway or doorway pages, duplication of copyrighted content from high-ranking web sites and more.
The second category of spamdexing, link spamdexing, refers to the use of improper links to or from web pages in an attempt to artificially elevate the reputation of a web page or site by a search engine. Link spamdexing can include activities such as the use of purchased links or link-generating software tools, link farms, hidden links on pages, pagejacking, cookie stuffing, comment spamming with web links and more.
- Watch Datamation's editor James Maguire moderate roundtable discussions with tech experts from companies such as Accenture, Dell, Blue Jeans Network, Microsoft and more »
Because nothing says "I Love You" Like an open source app. Read More »Guarding your Data against Cyber Attacks
In this new era of heightened stakes comes an increased need for a comprehensive security strategy. Let's take a look at how cyber-threats have... Read More »The Great Data Storage Debate: Is Tape Dead?
Tape clearly is on the decline. But remember, legacy systems can hang for a shockingly long time. Read More »
A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »Computer Architecture Study Guide
This Webopedia study guide describes the different parts of a computer system and their relations. Read More »Webopedia Polls
The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »