Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » S »

solus email

Solus email is a term used in the email marketing industry. A solus email is a third-party advertisement that is sent to an opt-in subscription email list that is comprised of demographics of target consumers that the third party wants to advertise to.

An example of a solus email marketing would be for the owner of an opt-in list related to Internet security to allow an anti-virus software company to send a direct advertising email about their Internet security product to members of the opt-in list. The e-mail advertisement will generally not show any information about the Web site or company who owns the email list, but will appear to come directly to you from the third party brand.

Solus e-mail marketing is also called direct e-mail marketing.
See also piggyback email.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
What You Don't Read Can Hurt You

Does this sound familiar? An online service promises to help your small business cut costs, increase productivity, make your coffee and walk your... Read More »

Who's Moving Ahead in Cloud Computing?

The future remains, well, cloudy. But either way: Amazon, look out. Microsoft is gaining fast. Read More »

We Can't Give Up on Privacy!

Even new and emerging technologies that can make our lives easier, safer and healthier can jeopardize our privacy. Read More »

QUICK REFERENCE
Webopedia Polls

The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »

How to Create a Desktop Shortcut to a Website

This Webopedia guide will show you how to create a desktop shortcut to a website using Firefox, Chrome or Internet Explorer (IE). Read More »

Flash Data Storage Vendor Trends

Although it is almost impossible to keep up with the pace of ongoing product releases, here are three recent highlights in the flash data storage... Read More »