Solus
e-mail is a term used in the e-mail marketing
industry. A solus e-mail would be a third-party advertisement that is sent to
an opt-in subscription
e-mail list that is
comprised of demographics of target consumers that the third-party
want to advertise to. An example of a solus e-mail marketing would be for the
owner of an opt-in list related to
Internet security
to allow an
anti-virus
software company to send a direct advertising e-mail
about their Internet security product to members of the opt-in list. The e-mail
advertisement will generally not show any information about the Web site or
company who owns the e-mail list, but will appear to come directly to you from
the third-party brand. Solus e-mail marketing is also called
direct e-mail
marketing.
See also piggyback e-mail.
