Solus email is a term used in the email marketing industry. A solus email is a third-party advertisement that is sent to an opt-in subscription email list that is comprised of demographics of target consumers that the third party wants to advertise to.
An example of a solus email marketing would be for the owner of an opt-in list related to Internet security to allow an anti-virus software company to send a direct advertising email about their Internet security product to members of the opt-in list. The e-mail advertisement will generally not show any information about the Web site or company who owns the email list, but will appear to come directly to you from the third party brand.
Solus e-mail marketing is also called direct e-mail marketing.
See also piggyback email.
If hackers get their hands on your company's data, they can wreak havoc on customer relationships and cause tremendous damage to your brand and... Read More »Windows XP: Move Along, There's Nothing to See Here
After more than 12 years of holding the title of most popular operating system in the world, Windows XP is taking center stage for its final... Read More »Report: The Role of Big Data in the Marketing Industry
According to a new study from Infogroup Targeting Solutions, we can expect to see companies spend heavily on big data marketing initiatives in... Read More »
Although it is almost impossible to keep up with the pace of ongoing product releases, here are three recent highlights in the flash data storage... Read More »15 Important Big Data Facts for IT Professionals
Keeping track of big data trends, research and statistics gives IT professionals a solid foundation to plan big data projects. Here are 15... Read More »Enterprise Storage Vendors
There's a number of vendors that sell enterprise storage hardware or offer cloud-based enterprise storage. View Webopedia's Enterprise storage... Read More »
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
- Check out eWeek's new Research Center, a central and comprehensive library of whitepapers, eBooks, eseminars, webcasts, and more from top industry brands and independent tech journalists »
- Watch Datamation's editor James Maguire moderate roundtable discussions with tech experts from companies such as Accenture, Dell, Blue Jeans Network, Microsoft and more »