Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » S »

solus email

Solus email is a term used in the email marketing industry. A solus email is a third-party advertisement that is sent to an opt-in subscription email list that is comprised of demographics of target consumers that the third party wants to advertise to.

An example of a solus email marketing would be for the owner of an opt-in list related to Internet security to allow an anti-virus software company to send a direct advertising email about their Internet security product to members of the opt-in list. The e-mail advertisement will generally not show any information about the Web site or company who owns the email list, but will appear to come directly to you from the third party brand.

Solus e-mail marketing is also called direct e-mail marketing.
See also piggyback email.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
It's Happening Now: Perceptual Computing is Real

Perceptual computing is the ability for a computer to recognize what is going on around it. More specifically, the computer can perceive the... Read More »

Apple Pay Promises to Strengthen Payment Security

Experts believe that Apple Pay and other competitive payment systems will be far more secure than cards, even cards equipped with EMV chips. Read More »

The Great Data Storage Debate: Is Tape Dead?

Tape clearly is on the decline. But remember, legacy systems can hang for a shockingly long time. Read More »

QUICK REFERENCE
Network Fundamentals Study Guide

A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »

Webopedia Polls

The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »