Click here

solus e-mail

Solus e-mail is a term used in the e-mail marketing industry. A solus e-mail would be a third-party advertisement that is sent to an opt-in subscription e-mail list that is comprised of demographics of target consumers that the third-party want to advertise to. An example of a solus e-mail marketing would be for the owner of an opt-in list related to Internet security to allow an anti-virus software company to send a direct advertising e-mail about their Internet security product to members of the opt-in list. The e-mail advertisement will generally not show any information about the Web site or company who owns the e-mail list, but will appear to come directly to you from the third-party brand. Solus e-mail marketing is also called direct e-mail marketing.

See also piggyback e-mail.



Top Terms
  • 1

    enterprise application

    An enterprise application is the term used to describe applications -- or software -- that a business would use to assist the organization in...

    Read more »

  • 2

    open source

    Generically, open source refers to a program in which the source code is available to the general public for use and/or modification from its...

    Read more »

  • Click Here!

Connect with Webopedia

Did You Know? Archive »

  • Quick Reference Archive »