Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » S »

soft sale (soft selling)

In email marketing a soft sale means that the initial contact with a  potential customer (or first remarketing contact) uses a gentle, service-based tone. It is a clear and direct action in relation to a specific user experience.

Example of Soft Sell

Soft selling is often used on online retail when  customer abandons a shopping cart. In this example, the customer may have abandoned for any number of reasons. Instead of pushing the sale, you could inquire using a soft sale tone email message to ask if there was a technical problem you can help with. This opens the lines of communication in a non-intrusive way.







TECH RESOURCES FROM OUR PARTNERS
LATEST ARTICLES
SEO Dictionary

From keyword analysis to backlinks and Google search engine algorithm updates, our search engine optimization glossary lists 85 SEO terms you need... Read More »

Slideshow: History of Microsoft Operating Systems

Microsoft Windows is a family of operating systems for personal computers. In this article we look at the history of Microsoft operating... Read More »

Slideshow: Interesting Facts About Google Search

From Goats to Penguins, a server outage and trillions of searches, our slideshow presents interesting facts about Google and the Google.com... Read More »

STUDY GUIDES
Java Basics, Part 1

Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »

Java Basics, Part 2

This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »

The 7 Layers of the OSI Model

The Open System Interconnection (OSI) model defines a networking framework to implement protocols in seven layers. Use this handy guide to compare... Read More »