In CRM (customer relationship management)
terminology, the phrase small business CRM
is used to describe a lightweight CRM
application that is designed to meet the needs of a small business. Typically, CRM applications and software are considered enterprise applications
-- that is an application designed for larger enterprises that would require a dedicated team to develop custom CRM modules, another team to analyze the resulting data and reports, plus an IT staff to handle costly upgrades and deployment.
Small business CRM applications differ from enterprise CRM in a number of ways including the amount of data handled by the system, IT requirements, pricing, and the tools and features of the CRM application itself.
See also enterprise application.