Click here

retention

The term used by online marketers to describe the efforts of a company to keep their customer or client from defecting to the competition.



Top Terms

Connect with Webopedia

  • The Difference Between Adware & Spyware

    Not technically fitting into either the virus or spam category we have spyware and adware, which are growing concerns for Internet users.

    Read More »

Did You Know? Archive »

  • Quick Reference Archive »