Click here

ROC

Short for Run Of Channel, in online advertising ROC is a type of online ad buying campaign where the banner, image or media ad will appear on any channel of a publisher's site.

See ROS.
See also RON.



Top Terms

Connect with Webopedia

  • What is 250 GB Data Usage?

    What is 250 GB (250 gigabytes) and why is this phrase so popular? Webopedia explains what the phrase 250 GB means in reference to data storage...

    Read More »

Did You Know? Archive »

  • Quick Reference Archive »