TQM - The Quant Method
The Quant Method (TQM) is a behavioral marketing strategy that aims to create chemistry between clients and their customers and influence people through their personality type. Ecommerce and business owners use The Quant Method as a way to build trust and break down a consumer's resistance to buy.
How Does The Quant Method Work?
Businesses can learn what personality types customers are and then tailor communications to build trust and break down a consumer's resistance to buy. Using TQM surveys prospect and customer lists with a brief series of questions and use proprietary technology to identify their personality types so you can optimize sales messages to target each type of customer.
The Four TQM Personality Types
According to TQM there are four main types of personalities. Each type thinks and feels differently and each type processes information differently, especially when making a buying decision.
- Thinker:The Thinker likes facts, details, proven examples and is highly organized.
- Mastermind:Masterminds are characterized by a more assertive approach to business. They tend to be fast-paced, results-oriented and get right to the point.
- Olympian:The Olympian personality type is characterized by an expressive, aggressive approach to business, and aspires to great heights because everything is possible.
- Diplomats:Diplomats are friendly, compassionate, "feeling" people that desire to contribute goodness to the lives of others.
The Quant Method For Ecommerce Business
The Quant Method is especially useful when you have a longer, ongoing relationship with a client. For online retail sites, knowing more about personality types can help you to provide content in your marketing messages that will appeal to the four different types of consumers. Once you determine the personality types of customers, for example, you can then optimize email marketing messages and your website to include specific landing pages that appeal to the four different personality types to increase conversion rates.
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