A video and animation system developed by Apple Computer. QuickTime is built into the Macintosh operating system and is used by most Mac applications that include video or animation. PCs can also run files in QuickTime format, but they require a special QuickTime driver. QuickTime supports most encoding formats, including Cinepak, JPEG, and MPEG. QuickTime is competing with a number of other standards, including AVI and ActiveMovie.
In February 1998, the ISO standards body gave Quicktime a boost by deciding to use it as the basis for the new MPEG-4 standard.