solus e-mail Last modified: Tuesday, February 08, 2005
Solus e-mail is a term used in the e-mail marketing industry. A solus e-mail would be a third-party advertisement that is sent to an opt-in subscription e-mail list that is comprised of demographics of target consumers that the third-party want to advertise to. An example of a solus e-mail marketing would be for the owner of an opt-in list related to Internet security to allow an anti-virus software company to send a direct advertising e-mail about their Internet security product to members of the opt-in list. The e-mail advertisement will generally not show any information about the Web site or company who owns the e-mail list, but will appear to come directly to you from the third-party brand. Solus e-mail marketing is also called direct e-mail marketing. See also piggyback e-mail.
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